Guidance for Selecting Christmas Products

Christmas is an important festival in the west and is a peak selling season for retailers. Consumers generally spend some money on four categories:

1. Food&Drink.

2. Decorations.

3. Gifts.

4. Travel accessories.

Black Friday marks the start of Christmas season shopping.

Us: holiday e-commerce revenue reached $108.2 billion in 2017, up +14.7 percent from the previous year, the survey showed.The average consumer is expected to spend $906 on Christmas gifts.

UK: Christmas online shopping spent about 25bn (about $325bn) in 2016.An estimated 3 billion was spent during black Friday sales in 2017.

Germany: Christmas online shopping spending was about 11.1 billion euros (about $12.8 billion) in 2016.Per capita spending on black Friday was 170 euros.

Australia: in 2017, Australians will spend a total of $22.1 billion on Christmas.

Christmas related products are generally available in home and garden:

• Tree Decorations.
• Christmas Trees.
• Christmas tableware and bakery.
• Wreaths & Garlands.
• Room decorations.
• Christmas lights.

In addition to these traditional selections, every Christmas there are many popular new and different products.