Foldable Umbrella Becomes Popular During China’s National Day Holidays

The eight-day National Day Holiday will come to an end. About 6 million Chinese have traveled abroad this year, especially in Japan. Chinese tourists are everywhere in Japan. Japanese media said, although "Explosive Shopping” gradually tend to disappear, Chinese visitors flying to Japan always feel not easy if they couldn’t carry something in their baggage when they fly back to China. In the past, "Explosive Shopping”always appeared in the field of home appliances, but so far Chinese tourists have changed their interests. Japanese journalists took a list of popular stores from a Japanese travel consultant and visited an umbrella store. The store's folding umbrella is said to be very popular with Chinese tourists.

Employees in the store said the folding umbrellas were popular with Chinese tourists from last year. Because the number of folding umbrellas has increased by 20 percent this year compared with last year, and the quality and high price of folding umbrellas are also very popular, this year's sales are 10 times that of last year. Especially with the arrival of China National Day holiday, sometimes we can sell up to 50 times in one day, thus we have to add more orders. Why do folding umbrellas sell so well? A lot of people are scratching their heads. "Although many people have said that the phenomenon of 'pop up' in China is becoming more peaceful, sales of umbrellas have increased in leaps and leaps," said Mr. Takahashi, the store's owner. Whether it's light, sturdy, beautiful, cheap umbrellas, or high-quality, expensive umbrellas made from fabrics such as silk, they sell quite well.

But it's not just a unique phenomenon, says toshio nakamura, President of the World Party, a Japanese umbrella manufacturer. "folding umbrellas are also selling well at places like big stores and airports. The company's sales last year were 3.2 billion yen, but last year it reached 3.8 billion yen, an increase of y600 million. Given the stagnant domestic market, the reasons for sales growth can only be attributed to inbound tourists.